Fiduciary Responsibilities

When you choose Chuck Maher as your investment advisor, you're hiring a partner to help you achieve your goals.

Although Certified Financial Planner^® professional designation is not a Colorado State requirement, Chuck has always held himself to the high ethical and fiduciary standards established by the CFP^® Board. Chuck, understands the responsibility of being entrusted with your investments and your future and takes that responsibility seriously.

To become a Certified Financial Planner^®, one must meet education, exam and experience requirements.  In addition, one needs to commit to the CFP^® Board to abide by standards set forth in the CFP^® Board's Code of Ethics and Standards of Conduct.

The Code of Ethics lists the principles that guide a CFP® professional's behavior. The Standards of Conduct elaborate on several “duties” that a CFP® professional must fulfill as part of their certification. The cornerstone of the Code and Standards is a CFP® professional's duty to act as a fiduciary.

THE CODE OF ETHICS:
• Act with honesty, integrity, competence and diligence.
• Exercise due care.
• Maintain the confidentiality and protect the privacy of client information.
• Act in the client's best interests.
• Avoid or disclose and manage conflicts of interest.
• Act in a manner that reflects positively on the financial planning profession and CFP® certification.

THE FIDUCIARY DUTY:
1. Place your interests above their own interests, or the interests of their firm.
2. Avoid conflicts of interest to you, obtaining your informed consent and properly managing the conflict.
3. Continue to put your interests first, even when acting under a conflict of interest.
4. Comply with the terms of the client engagement and follow your directions, so long as they are reasonable and lawful.
5. Act with care, skill, prudence and diligence based on your goals, risk tolerance, objective, financial status and personal circumstances.